Creation of an appropriate solution must always start with a fundamental understanding of the organization's objectives and strategy.
This does not just include marketing and sales, but the full range of business processes.
Online objectives
These objectives follow and support the corporate objectives for every business process.
At this stage, ArtSiter can provide analysis of competition on the web to help to adjust the strategy.
Strategy
Key elements of the strategy should include target audiences, systems to be replaced or integrated, desired outcomes and milestones. From this a detailed summary can be prepared for each phase, which ArtSiter will undertake with the client.
Online strategy has tended to develop in a phased approach, giving time to get comfortable with e-business. Selling via the web is a natural progression, but the real value is creation of communities for e-commerce, targeting suppliers, partners and clients.
For additional information and more references
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