Any sales professional will tell you that it is much easier to generate
increased sales from an existing customer than it is to find a new
customer.
One of the best examples of smart selling via the web is on Amazon.com.
If you search for a book on the Amazon site, on the left hand side
of the screen, a message will appear saying 'Customers who bought
this book also bought…' and will list other books for your consideration.
You can also direct visitors to other parts of the site, to consider
products and services that they hadn't previously noticed. This can
be done in a number of ways, for example:
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