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Direct E-mail / Newsletters


Direct E-mail or newslette is an effective way of promoting your site. The advantage of using E-mail rather than traditional direct mail is that your message can be sent anywhere in the world and is delivered within a few minutes rather than days.

The second big advantage of e-mail of course is that it is much cheaper to send messages in this way.
But just like traditional direct mail, E-mail also needs to catch the attention of the reader or else it too will end up in the trash can! We have worked on a number of different campaigns for clients, which have increased traffic to their sites.

There are a number of techniques that can be used in a direct e-mail campaign, such as:

  • Text Only E-mails
      Text only e-mail is small in size and can be received by all e-mail users. If you are unsure of the viewing facilities of the recipient, it is best to send your message in a text only format the first time.
  • HTML and rich media e-mails
      With HTML messages users can receive pictures, animations, sounds, attachments and can utilise hyper links!
Another use of HTML is to attach animated banners with a hyper link back to your site. We have found these to be very effective in grabbing the attention of the recipient.
Click here to find out more about animated banners.
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Artsiter Media is now a member of Artamax Creative Design Group

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