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Business Strategy Business Concept Reengineering / Business Plan A business concept re-engineering and business plan creation project for a Scandinavian e-furnishings portal. The plan included the following sections: business concept overview, IT infrastructure, industry market analysis, marketing / web strategies and tactics, revenue model, future strategy and financial data. Business Analysis / Due Diligence Working on behalf of a potential investor we performed an objective business analysis / due diligence of a live B2B service provider. This resulted in a high-level nine-page report outlining the companies past performance, current status and future potential. Marketing Strategy / Web Plan Creation of a marketing strategy / web plan for an early stage start-up self development portal. The deliverable included market & media analysis, strategy & tactics, budget & action plan. Market Research Acquisition Partner Analysis An acquisition partner analysis project with the objective to identify potential investment objects for a European early stage investment company. The project included four markets - Ireland, Netherlands, Germany, Poland and the Czech Republic. Content Partner Analysis Project for a multinational ISP entering the Hungarian market resulting in a report listing potential content partners, portal evaluations, media agents and online advertisers. Competitive Analysis Evaluation of e-tailers within a specific market segment in US, UK, Germany and Scandinavia. The report contained a shortlist of the main players including business summaries and overall rankings. Fostering Sales Strategy Implementation Working with our clients' management team, we developed B2B media sales packages. The project included material creation, presentation to suppliers, response evaluation and concept fine-tuning. Partnership Negotiations Participation in partnership negotiations as a follow-up to a market research project. Project Management - New Strategies Conducted the overall project management related to the execution of new logistics, sales and marketing strategies for a B2B e-tailer. |
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